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  • Writer's pictureKyle Barr

McKinley Cabins Website Makeover



We recently had the opportunity to collaborate with McKinley Creekside Cabins. View our case study below and Click Here to check out the new and improved site!



Client Background: McKinley Creekside Cabins, located adjacent to Denali National Park, offers unparalleled lodging and accommodations amidst the breathtaking Alaskan wilderness. However, their previous website failed to capture the essence of their unique offerings, leaving visitors bewildered and impeding the booking process.


Challenges:

  1. Outdated website design.

  2. Lack of clarity in showcasing the 12 distinctive properties.

  3. Inefficient booking funnel.

  4. Limited visibility in search engine results.

Our Approach: At KayBee, we recognized the need for a comprehensive overhaul to effectively showcase McKinley Creekside Cabins' offerings and streamline the booking process. Our approach focused on:


  1. Understanding Core Goals: We worked closely with McKinley Creekside Cabins to identify their primary objectives, emphasizing the need to highlight each property and enhance the booking journey.

  2. Custom Built Design: Our team crafted a bespoke website design, incorporating modern aesthetics and intuitive navigation to immerse visitors in the Alaskan wilderness from the moment they land on the site.

  3. Optimized User Experience: With a user-centric approach, we developed a seamless booking funnel, guiding visitors effortlessly towards reserving their dream vacation experience.

  4. Enhanced SEO: Leveraging strategic keyword optimization and content refinement, we bolstered McKinley Creekside Cabins' online visibility, leading to increased organic traffic and engagement.

Results:

  1. Captivating Design: The new website captivates visitors with immersive visuals, providing a virtual tour of the breathtaking landscapes and accommodations, resulting in prolonged engagement and increased bookings.

  2. Improved Booking Experience: Streamlined navigation and an intuitive booking process have significantly reduced bounce rates and increased conversion rates, resulting in a notable uplift in revenue.

  3. Enhanced SEO Performance: The implementation of robust SEO strategies has propelled McKinley Creekside Cabins to the forefront of search engine results, driving organic traffic and expanding their online presence.

Conclusion: Through a meticulous website overhaul, KayBee empowered McKinley Creekside Cabins to realize their full potential in the competitive hospitality industry. By combining captivating design elements, seamless user experience, and strategic SEO optimization, we've not only revitalized their online presence but also facilitated an unparalleled booking journey for their guests.



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