Generative Engine Optimization: Get Found By AI Search
AI search is quickly becoming part of how consumers find and choose businesses. More people are turning to platforms like ChatGPT, Claude, Perplexity, and Gemini alongside traditional search, asking these tools directly for recommendations rather than sorting through a page of links. At KayBee, we construct each website with this shift in mind. The key is providing clear signals to the AI systems scanning your site that your brand is an industry expert with proven experience, so it gets recommended for relevant prompts.
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Getting Your Business To Rank On ChatGPT, Claude, Perplexity, Gemini, etc...
We're always getting the question "How do I get my business to show up on ChatGPT?" At KayBee, we start by understanding how each of these platforms sources and evaluates information, then structure your content so it's easy for AI models to read, understand, and pull from with confidence. From there, we focus on building the credibility signals these engines rely on most when deciding who to recommend, and we continually monitor how your business shows up across each platform, adjusting our strategy as these tools evolve.
Tracking AI Visibility With Data, Not Guesswork
Wix Studio's dashboard includes an AI visibility tool that lets us actually measure how a business shows up across AI platforms, rather than guessing. For each client, we use it as the backbone of a repeatable process.
1
Identifying the Right Queries
Every client's audience asks AI platforms different questions. We start by pinpointing the specific, high-value queries your prospects are actually typing into ChatGPT, Perplexity, Gemini, and other AI tools, the ones most likely to lead to a sale.
2
Establishing Your Baseline
We run an initial test through the visibility tool to see exactly which of those queries you're already showing up for, and just as important, which ones you're missing entirely. This gives us a clear starting point instead of a guess.
3
Benchmarking Against Your Competitors
We run the same queries to see where your competitors stand. This tells us not just whether you're visible, but whether you're being recommended over the businesses you're actually competing against.
4
Building a Targeted Content Strategy
From there, we curate a content strategy built around the specific queries you're not yet ranking for, adding new pages, sections, and copy to your website designed to close those exact gaps. Every piece of content we add ties back to a query we've identified as worth winning.
Once that content is live, we re-run the visibility test to confirm it's working, and keep adjusting from there.
Building E-E-A-T Signals That AI Engines Trust
When ChatGPT, Google's AI Overviews, or Perplexity decide which sources to cite, they're not just looking for a page that ranks well, they're evaluating whether that page came from someone who actually knows what they're talking about. This is where E-E-A-T comes in: Experience, Expertise, Authoritativeness, and Trustworthiness. Originally built into Google's Search Quality Rater Guidelines, this framework has become even more important in the age of AI search, since generative engines are trained to avoid citing sources that seem unreliable, anonymous, or thin.
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Experience
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Experience
AI engines favor content written by people who have genuinely done the work, not just written about it. We help you showcase real project photos, first-hand case studies, and behind-the-scenes insight that proves you've lived the work you're describing.
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Expertise
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Expertise
Credentials, certifications, and years in the field matter. We build out author bios, about pages, and service content that clearly establish who's behind your business and why they're qualified to serve your customers.
A
Authoritativeness
A
Authoritativeness
What other credible sources say about you carries weight. We help secure mentions, backlinks, and citations from trusted publications and directories in your industry, signaling to AI models that you're a recognized name worth referencing.
T
Trustworthiness
T
Trustworthiness
Reviews, testimonials, transparent contact information, and a secure, well-maintained website all build trust. We make sure these signals are present and properly structured with schema markup, so both search engines and AI platforms can verify you're legitimate.
Frequently Asked Questions
