Tipo Nela Website Rebuild

Tipo Medellin Co. celebrates vibrant Latin culture through its signature beverage brand Tipo Nela — a lightly carbonated, naturally flavored Latin tea crafted with panela, real lime, mint, and black tea. The goal of this web project was to evolve Tipo Medellin’s online presence by migrating their site into a modern platform with enhanced design, multilingual support, and e-commerce capabilities that reflect the drink’s authenticity and energetic brand spirit.

Challenges: Designing the new Tipo Medellin website involved several strategic and technical demands:

• Migrating from WordPress to Wix without losing brand identity or functionality

• Capturing the lively, refreshing spirit of Tipo Nela through dynamic visuals and animation

• Supporting both English and Spanish speakers with a clear language toggle

• Adding e-commerce functionality for direct consumer purchases

Our Approach: Our approach focused on clarity, engagement, and seamless shopping.

Visit the Tipo Nela Website Here!

• Brand-Centric Dynamic Design: We infused the site with animations and interactive visuals that mirror the refreshing, natural energy of Tipo Nela.

• Bilingual Accessibility: A native English/Spanish toggle ensures both domestic and international visitors can comfortably explore the brand and its story.

• Integrated E-Commerce: A shop section was incorporated directly into the website, allowing visitors to purchase Tipo Nela products easily and securely.

• Streamlined Migration: The content and structure were carefully brought over from WordPress to Wix, preserving SEO value and improving performance.

Results: The updated website now serves as a strong digital foundation for Tipo Medellin’s beverage brand:

• Vibrant Brand Presentation: The homepage greets users with colorful visuals and an engaging product narrative that resonates with Tipo Nela’s Latin roots.

• Multilingual User Experience: The English/Spanish toggle allows broader accessibility and comfort for diverse audiences.

• Seamless Shopping Experience: Visitors can explore and buy products directly on the site, increasing customer convenience and potential sales.

• Future-Ready Platform: Built on Wix with scalable design, the site can accommodate product expansions, new campaigns, and retail partnerships.

Conclusion: The refreshed Tipo Medellin website captures both the cultural soul and the bold refreshment of Tipo Nela through thoughtful visual design, inclusive language support, and functional e-commerce. The result is a digital experience that celebrates Latin flavor while helping the brand grow, engage, and sell with confidence.