BGI Associates Website Migration

BGI Associates is a Michigan-based provider of fingerprinting, background checks, and investigative services, serving individuals, businesses, and organizations nationwide. They recently migrated their website from a limited GoDaddy Builder setup to Wix Studio—a more robust, flexible platform (versus the old limitations) to better communicate their services, increase clarity, and improve trust.

Challenges: BGI Associates needed a modern and professional website to effectively:

• Present their core services—fingerprinting, background checks, professional investigations, and risk management—in a clear and organized way.

• Establish greater trust and credibility through refined visuals, testimonials, and clear communication of their mission and experience.

• Simplify navigation so visitors could easily locate service details, pricing, and contact options.

• Improve mobile responsiveness and performance for users on the go.

• Create a site that could grow with their business and be easily updated by their team.

Visit the BGI Associates Website Here!

• Service Structure: Each core offering—Fingerprinting, Background Checks, Professional Investigations, and Risk Management—now has its own dedicated section, making it easy for visitors to find the information they need.

• Trust & Professionalism: We incorporated testimonials, clear service descriptions, and strong visual hierarchy to highlight BGI’s credibility and years of expertise.

• Streamlined Navigation: Simplified menus and clear calls-to-action guide users seamlessly from information to inquiry or booking.

• Optimized User Experience: The new build ensures fast loading, smooth performance across devices, and an intuitive layout that helps clients reach the right service in fewer clicks.

• Polished Design: A clean, professional aesthetic with structured layouts and refined imagery reflects BGI’s reliability, integrity, and commitment to quality service.

Results: The new BGI Associates website has led to:

• Improved User Clarity: Visitors can now easily identify and access the specific services they need, reducing confusion and drop-offs.

• Stronger Brand Credibility: Enhanced visuals and clear messaging better communicate BGI’s professionalism and experience.

• Streamlined Inquiries: Simplified navigation and clear contact pathways make it easier for clients to request services or information.

• Future Scalability: Built on Wix Studio, the new site gives BGI full control to expand services, update content, and evolve their digital presence with ease.

Conclusion: Migrating BGI Associates from GoDaddy Builder to Wix Studio represents a strong step forward in aligning their digital presence with the quality and professionalism of their services. The redesign delivers better clarity, better pathways for visitors, and a visually stronger, more trust-worthy site that supports BGI’s goals of reliability, accuracy, and service.