Bluewing Midstream Website Overhaul

Bluewing Midstream is a Gulf Coast infrastructure company located in Brownsville, Texas. They operate large-scale bulk liquid and dry bulk terminals with deep-water dock access, rail and pipeline connectivity, and also invest in renewables and automation to modernize logistics. The recent site redesign migrated their existing Wix site into Wix Studio in order to better communicate their infrastructure strengths, optimize navigation, and enhance visual and functional sophistication.

Challenges: Bluewing needed a modern and strategically structured website to effectively:

• Communicate the full scope of its operations—Terminals, Transportation, Renewables, and Automation—with clear hierarchy and visual balance.

• Highlight key infrastructure details such as dock depths, storage capacity, rail assets, and renewable initiatives, which were previously underrepresented.

• Simplify navigation between business units to make it easier for visitors to find relevant information without excessive clicks or confusion.

• Leverage stronger visuals, diagrams, and interactive elements to present technical content in an engaging and accessible way.

• Modernize the site’s design to better reflect Bluewing’s scale, innovation, and leadership in energy and logistics.

Our Approach: We rebuilt Bluewing’s online presence on Wix Studio, transforming the site through a complete structural and visual redesign that elevated both form and function. The new platform brings clarity to complex information, strengthens brand presentation, and delivers a modern, enterprise-level experience aligned with Bluewing’s position in the energy and logistics industry.

Visit the Bluewing Midstream Website Here!

• Clear Business Architecture: The new site distinctly separates and highlights Bluewing’s four primary divisions—Terminals, Transportation, Renewables, and Automation—each with its own landing area, visuals, and technical context.

• Enhanced Visual Storytelling: Large hero imagery, technical diagrams, and contextual maps showcase infrastructure assets such as dock depths, storage facilities, and renewable projects in a more dynamic and informative way.

• Streamlined Navigation: Simplified menus and structured pathways make it easy for users to move between business units and explore Bluewing’s services intuitively.

• Trust & Professionalism: Real facility photos, industry credentials, and consistent branding reinforce credibility and communicate the scale of operations.

• Flexible Management: Built on Wix Studio, the site allows the Bluewing team to easily update ongoing projects, renewables initiatives, and future developments as the business grows.

Conclusion: The redesign of Bluewing Midstream’s website transformed their digital presence into a true reflection of their operational strength and forward-thinking approach. By leveraging Wix Studio’s advanced design capabilities, the new site captures the sophistication of Bluewing’s infrastructure while providing a clean, informative experience for partners and investors. The result is a professional, scalable platform that supports their continued growth in the midstream and renewables space.